YG Headquarters / UNStudio
Textual content description offered by the architects. The South Korean music scene, in any other case referred to as Okay-pop, is at present making nice strides within the world music trade. Widespread with followers from Asia to America, South Korean bands are at present topping the charts and promoting stadiums. With its fingers on the cultural pulse and social-media-savvy fandom, Okay-pop is at present taking the world by storm. At 2017 YG Leisure, producers of Okay-Pop invited UNStudio to design their new headquarters constructing in Seoul, which since completion has turn into a spot of pilgrimage for followers hoping to catch a glimpse of their newest sculptures .
UNStudio’s design for the brand new headquarters constructing is impressed by the enterprise of YG Leisure and the music trade typically. The brand new constructing homes workplace house, assembly rooms and recording studios, all strategically organized to take full benefit of the house and supply essentially the most uplifting and galvanizing work setting for YG Leisure workers.
The brand new headquarters are situated on a web site that borders two completely different worlds. On one hand, it abuts a low-density housing space, whereas on the opposite, it faces a dense community of highways and bridges and overlooks a big inexperienced park. This discrepancy informs the positioning design, constructing orientation and inside group, whereas additionally serving to open up views from the interior workplaces in direction of the river.
The brand new YG Headquarters is situated proper subsequent to the famously current YG Constructing, whose inside celebrates the ‘Black in Black’ idea. The brand new HQ inside takes the other method, as an alternative providing a brightly lit house with a collection of white tones and geometric strains. The twin qualities of the environment are mirrored within the inside group of the constructing by means of an interlocking sectional idea for the features.
This logic, mixed with the visible coherence in supplies and geometry, creates a novel inside expertise that’s visually linked to the skin avenue stage, whereas the terrace floods the central atrium house with daylight. The seven workplace ranges are oriented in direction of the view of the park, an area that ensures daylight on all working flooring. The assembly and collaboration areas on the primary 4 flooring face an inside atrium, which acts as a collective house on the coronary heart of the constructing. The realm serves as a central stage for customers, employees and guests, together with decrease stage places of work and recording studios.
The inside of the atrium is punctuated by open capsule-like dwelling rooms that may function both a ‘work space’ or a ‘relaxation space’. These capsules allow visible interplay in direction of the whole atrium and workplace ground. At floor stage, the atrium house hosts a hidden backyard and serves as a ‘front room’ to welcome guests. Wayfinding is built-in into the inside design by means of a community of geometric strains that information individuals to completely different areas of the constructing, easing the movement of individuals and making a spatial hierarchy. The protecting shell of the brand new headquarters constructing seems as a brand new ‘city speaker’. It’s designed to be extra harking back to a product than a constructing; wherein every design characteristic has a demonstrable operate.
The present YG Constructing subsequent to the brand new headquarters is characterised by its uncovered concrete exterior. In keeping with the general massing of the prevailing constructing, the brand new YG Headquarters aligns with its bigger brother in peak, flooring and performance, whereas creating a brand new impulse for the house and a company that stands out from its distinctive place between town and the park. is enabled. The massing of the brand new YG Headquarters constructing displays this duality by interlocking the protecting shell-like exterior facade with the extra human-scale materiality of the inside. Clearly outlined areas throughout the protecting outer overlaying relate to the constructing’s city house. These areas are outlined from the within, primarily based on their explicit use and interplay with the skin setting.
The absolutely glazed space is situated in direction of the park and the central space on this facet of the constructing is provided with balconies. These features allow out of doors areas for customers throughout breaks, whereas additionally offering solar shading for the degrees beneath. BIPV photo voltaic cells are additionally built-in into the south going through and rooftops. Semi-glazed areas are allotted within the transition in direction of a totally opaque masks.
In a few of these concrete areas, particularly these situated in direction of the housing space, dynamic strains are used to spotlight sure areas, whereas a perforation sample and the selection of aluminum panels and glass create quite a lot of features and actions contained in the constructing. supplies a glimpse. The combination of the planting features serves as an extension to the close by park, whereas additionally creating a definite distinction with the metallic exterior of the constructing. At floor stage, the inexperienced extends to the within of the constructing.
In the course of the day, the ‘City Speaker’ is designed to offer its workers with the very best work setting from inside to exterior, whereas at night time the office shines and turns into a recognizable a part of town skyline. The idea of illumination of various inside areas at nightfall employs facade strains and perforated colours to disclose a glimpse of the completely different layers throughout the constructing, enhancing the standard of efficiency inherent within the leisure and music trade.