Twice of ‘The Feels:’ JYP, We’re Again! , new college

Okay-pop report label JYP returns to the US marketplace for the primary time in 9 years. Their lady group TWICE entered the Western market on 30 September with their first unique English single, “The Feels,” a tune in regards to the emotions of younger love.

The nine-member South Korean-based lady group consists of Jihyo, Nayeon, Jeongyeon, Daehyun, Chaeyoung, Momo, Mina, Sana and Tzuyu.

The melody of “The Feels” is nice due to its upbeat tone, which skillfully captures the anticipation and melodrama that comes with youthful romance. As well as, its quick tempo, danceable beats and English lyrics make it a terrific place to begin in fantasy or Okay-pop normally. Because the tune was made for an English-oriented radio viewers, it panders to a demographic that might in any other case be unaware of comparable international artists like them.

On account of their signature model and the best way it was tailored for Western nations, TWICE’s effort is not like most different Okay-pop teams that attempt to intention for an American viewers. Different main teams normally change their model when singing English songs. For instance, BTS’s English tracks are normally joyful, dance-oriented songs like “Dynamite” and “Butter”. As compared, his Korean tracks embrace songs about demise, such because the COVID-19 pandemic with “Butterfly,” or “Life Goes On.” The identical idea of adjusting the group’s model based mostly on language may be utilized to MONSTA X, which produces edgy Korean music reminiscent of “Alligator”, which is mixed with horny R&B English songs reminiscent of “One Day”. Is. With so many teams attempting to cater to Western audiences, and normally having to alter their model to take action, it is comforting to know that TWICE can keep true to their roots and ship a cohesive model. can sing in any language.

Picture offered by Youtube/Republic Data/JYP Leisure

The music video, launched together with the only, provides to the youthful temper because it depicts the members making ready and performing for a promenade. The music video reveals how the group has modified since its formation in 2015. It is extra mature than his early hit movies like “Coronary heart Shaker” and “Likee,” however nonetheless manages to stay vibrant and idealistic. This alteration in tone may be seen within the member’s clothes, which isn’t as vibrant and easy because the music video talked about earlier. Nevertheless, regardless of the dearth of flashy clothes, the atmosphere proven within the video is vibrant, serving to the members to face out and their actions straightforward to observe. This deal with optimism and youthful love locations the group in stark distinction to their contemporaries. For instance, different teams, reminiscent of fellow labelmates ITZY and YG’s BLACKPINK, are likely to have extra edgy and darker ideas. Whereas some could criticize the choice to go together with a contented music video, whereas others deal with being as darkish and edgy as potential, others could discover it helpful. In spite of everything, it provides the group a comparatively distinctive perspective that few are prepared to do on this period. It additionally helps to attraction to those that don’t love the grim music movies put out by different teams.

Twice’s first unique English single was a relative success, with its music video receiving 15.5 million views inside its first 24 hours on YouTube. To advertise the tune, the group unveiled the #GetTheFeelsWithTWICE dance problem and carried out it on varied speak reveals together with “The Tonight Present with Jimmy Fallon” and “Good Morning America”. On the finish of the video, a poster indicated that the group would launch their subsequent album in November, with a world tour to observe. It presently peaks at quantity 83 on the Billboard Sizzling 100.

Different English-based songs in TWICE’s catalog embrace translations of their Korean hits “Extra and Extra,” “I Cannot Cease Me,” and “Cry for Me.” Additionally they launched a canopy of the Jackson 5 songs “I Need You Again” and “What You Ready For”, an unique English tune that was not launched as a single.

Their Korean and Japanese discography contains songs reminiscent of “Like OOH-AHH” and “Good World”. Those that wish to have handy entry to those songs should purchase three installments of the #Twice sequence, a set of albums that includes 5 of his hit songs sung in each Korean and Japanese. The excessive variety of singles on these information makes them higher worth for cash than their studio albums, which include just one or two singles. Nevertheless, his latest Korean singles, in addition to his complete Japanese output, should not a part of this sequence. His new music may be discovered within the studio album; Try compilations of his outdated songs.

Picture offered by JYP Leisure

Total, TWICE’s “The Feels” delivers a bubbly, high-energy observe designed for the US market. Hopefully, this tune will lastly give his report firm the success in America it has been eager for after greater than a decade of attempting.

Bailey Kantantham is an Leisure Contributing Author. He may be contacted at

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