Superagent Ari Emanuel Struggles to Dump Miss Universe Pageant for $20M: Sources

Famed superagent Ari Emanuel’s Endeavor is having an unsightly time looking for a purchaser for its struggling magnificence pageant enterprise, and refuses to take a value lower, The Submit has realized.

The inspiration for the fictional Hollywood agent Ari Gould in HBO’s hit present “Entourage,” Emanuel has been purchasing round her Miss Universe enterprise for $20 million for the previous six months, with no luck, a supply with information mentioned.

The hard-charging CEO of Endeavor, which owns the Final Combating Championship and William Morris Expertise Company, snatched the sweetness pageant outfit from Donald Trump in 2015, forward of his presidential bid.

Though the sale value was not disclosed, monetary statements referring to Trump’s political marketing campaign mentioned the group was value between $5 million and $25 million and had $3.4 million in income.

An individual conversant in Miss Universe’s monetary scenario informed The Submit that the group β€” which incorporates the Miss USA and Miss Teen USA occasions β€” misplaced $2 million yearly, whereas producing income between $7 million and $9 million. Is.

India’s Miss Universe 2021 Harnaaz Sandhu poses for photos after profitable the seventieth Miss Universe magnificence pageant within the southern Purple Sea coastal metropolis of Elliot, Israel.
AFP through Getty Photographs

Sources mentioned Emanuel is attempting to woo international buyers primarily based in Asia and South America. An individual conversant in Endeavor’s pondering mentioned Miss Universe could price rather less to take down the property, however not a lot.

The Muggle does not prefer to “settle for” that he “misplaced cash” on something, so the value in all probability will not be “sufficient,” the individual mentioned.

Endeavor declined to remark.

An individual conversant in the scenario mentioned a purchaser is however declined to supply particulars.

The insider mentioned Miss Universe has been worthwhile on common ever since Endeavor purchased it – if the pandemic yr is snatched away. The group was compelled to cancel packages in 2020.

Insiders mentioned Endeavor, which went public in 2021, is seeking to snag some weak companies because it hunts for extra acquisitions and grows profitable, money-making divisions just like the MMA league UFC.

Miss Universe 2020 Andrea Meza crowned India's Hernaz Sandhu as Miss Universe 2021 during the 70th Miss Universe pageant, Monday, December 13, 2021.
Miss Universe 2020 Andrea Meja (proper) topped India’s Harnaz Sandhu as Miss Universe 2021 through the seventieth Miss Universe pageant on December 13, 2021.

The Miss Universe pageant, which was established in 1952, was first broadcast by CBS in 1955. It emerged as a contestant of the Miss America pageant, which was established in 1921. Though the 2 pageants are sometimes confused, the Miss America pageant is owned by the non-profit Miss America group, which additionally runs a scholarship program began in 1945.

The Miss Universe rule e book solely permits single girls between the ages of 18 and 28 to use, who’ve by no means been married or have kids. Lately, each occasions have tried to maneuver on from their conventional roots as rankings have plummeted.

Final yr’s Miss Universe pageant, which was gained by India’s Harnaaz Sandhu, drew a complete of two.7 million viewers on Fox – inserting the community final among the many massive 4 broadcasters. Scores took a 30% dive from the three.8 million viewers attracted by 3.8 million in 2019. Two years in the past, in 2017, the pageant was considered by a complete of 5.2 million viewers.

This yr’s pageant is scheduled for December and will probably be aired once more by Fox.

    Miss Mexico Andrea Meja was crowned Miss Universe 2020 at the 69th Miss Universe pageant at the Seminole Hard Rock Hotel & Casino on May 16, 2021 in Hollywood, Florida.
Miss Mexico Andrea Meja was topped Miss Universe 2020 on the 69th Miss Universe pageant on the Seminole Laborious Rock Lodge & On line casino on Might 16, 2021 in Hollywood, Florida.
Getty Photographs

The drop in viewership additionally comes as critics query whether or not magnificence pageants are dated and hinder the reason for gender equality. The Miss America pageant lower its swimsuit competitors in 2018, which most just lately dropped to three.6 million in 2020.

Final yr’s Miss Universe pageant welcomed its first transgender contestant, and subsequent yr married girls and moms will probably be allowed in.

Contestants look on stage at the 69th Miss Universe pageant at Seminole Hard Rock Hotel & Casino on May 16, 2021 in Hollywood, Florida.
Contestants look on stage on the 69th Miss Universe pageant at Seminole Laborious Rock Lodge & On line casino on Might 16, 2021 in Hollywood, Florida.
Getty Photographs

For Endeavor, promoting Miss Universe will assist her elevate money for different enterprise alternatives, a supply mentioned, noting that Emanuel has a number of funding concepts in thoughts.

Promoting properties has been a part of Endeavor’s playbook. Earlier than going public, the media conglomerate, which has an funding arm, offered a stake in Fortnite maker Epic Video games for about $80 million.

Ari Emanueli
Endeavor CEO Ari Emanuel is shopping for the Miss Universe group for $20 million.
Getty Photographs

The corporate, which manages occasions around the globe for Style Week occasions, varied PGA golf tournaments {and professional} tennis tournaments equivalent to Wimbledon and the Australian Open, made small investments in low-performing companies, earlier than its second try to go public in 2021. Promote ​​it.

Endeavor, which reprises the likes of Matt Damon, Oprah Winfrey and Christian Bale via its WME expertise company, tried and did not go public in 2019 as buyers dumped Endeavor’s belongings and big debt burdens.

Two years later, the agency sweetened the pot by shopping for out its remaining stake within the profitable UFC, which helped take Endeavor public final April at $24 a share. Over the previous yr, Endeavor inventory has plummeted from a excessive of $34 to a current low of $22.

The inventory closed close to that low on Thursday at $22.55.

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