SM Leisure founder Lee Soo-man talks the Metaverse and his ‘future imaginative and prescient of Ok-pop’


Lee Soo-man, founder and essential producer of Ok-pop large SM Leisure, spoke at Stanford College on Friday (Could 20) at a convention commemorating the twentieth anniversary of Stanford College’s Korea Program.

The forged of SM Leisure consists of Espa in addition to NCT, Pink Velvet, Tremendous Junior and EXO, whose member Suho additionally spoke on the occasion.

Different attendees on the convention included former UN Secretary-Basic Ban Ki-moon, former UN ambassador Kim Sook and former EU ambassador Park Joon-woo.

Lee’s speech targeted on “Ok-pop’s imaginative and prescient of the long run”, breaking down the ideas of the “Play2Create (P2C)” ecosystem, during which he encourages followers, or ‘prosumers’, to create content material utilizing SM. We do. -Associated Mental Property (IP) to generate income.

He says that, inside this blockchain-based ecosystem, which he says is a part of the “new” creator financial system, “anybody can take pleasure in unique content material IP and create new ones.” [content] once more by leisure, and generate income”.

Added SM’s founder: “Unique content material will probably be turned again into entertainable content material [sic] That prosumers can innovate, and would be the basis for a lot of future artists, creators and prosumers who try to realize their goals of innovation and creation.”

He additionally elaborated in regards to the ‘SM Tradition Universe’ (SMCU).

SMCU is a character led universe which resembles the cinematic universes created by comedian giants Marvel or DC

Again in June 2021, SM Leisure CEO Sung Su Lee Defined that it “might be regarded as SM’s metaverse, inviting Ok-pop followers all over the world to understand our music and tales by a wide range of platforms”.

Elsewhere within the speech, Lee described his roots as a “first mover” within the Ok-pop area, and the way the music expanded globally. He additionally shared his predictions for the style and Korean fashionable tradition, because it continues to develop in recognition all over the world. He refers back to the globalization of Ok-pop as “Haliyu”.

SM’s founder informed viewers that, “from the start, the purpose of Ok-pop was globalization” and that he based SM Leisure in 1989, “with the assumption that the previous historical past of ‘Economic system First, Tradition Follows’ as a substitute Can grow to be ‘tradition first, financial system subsequent’.

He defined that he then developed what he known as “systematic”. [production] and Administration System” for SM Leisure artists.

“Should you dream alone, it is only a dream, but when we dream the identical dream collectively, it is the start of a brand new future. That is how we began increasing abroad.”

Lee acknowledged that he then “found and produced world stars from people with potential and created materials known as SM Pop, which is thought as we speak as Ok-Pop, and in 1997 informed our SM employees that, ‘Now ‘We’re going overseas’.”

Lee added: “Should you dream alone, it is only a dream, but when we dream the identical dream collectively, it is the start of a brand new future. That is how we started to broaden abroad.

“Within the technique of increasing the spectrum of actions and areas in the USA from Asia to Europe, I targeted on making Halli not solely a easy type of export, however an ongoing, world motion that might accumulate nationwide wealth. . I labored to be the primary mover.”

MBW listened to his full speech. Right here are some things that stood out…


Lee Soo-man says that “tradition expertise” – a time period he coined – is the “development engine” of Ok-pop…

Lee Soo-man elaborates on what he calls SM’s “organised” [production] and administration system”.

He says he coined the time period ‘whistling’ to explain the system. It stands for ‘tradition expertise’ and he says it permits his group to “proceed in an orderly method”.

Lee additional explains that he “determined to formulate the whole technique of tradition manufacturing as expertise and codify it manually, whereas repeatedly recording its growth course of with the information and abilities concerned”.

“SMS [production method] has grow to be a mannequin for the creation of Ok-pop.”

Lee mentioned he organized the system into 4 phases of casting, coaching, content material manufacturing and advertising. “With this, I developed my very own [production method] Tradition is known as expertise, which streamlined the administration system,” he mentioned.

He additional defined that this so-called ‘Whistle’ system is the “development engine of Ok-pop” and “the basic working system of SM Leisure”. By way of the method he developed, he claims that “Ok-pop has grow to be a multidisciplinary type of artwork materials that’s world”.

Lee added: “Now, not solely Korea’s artist and materials, however its [production] The system can also be getting a excessive stage of consideration globally.

“SMS [production method] turned a mannequin for Ok-pop manufacturing, and would broaden to grow to be SM’s Whistle [the] ct of the world Tradition is the basic imaginative and prescient of the way forward for expertise [of] Leisure. And now, I’m creating a brand new cultural ecosystem by creating CTs from a culture-forming expertise to a cultural ecosystem-forming expertise.


SM’s founder says that, “by combining blockchain and metaverse expertise,” the corporate’s content material will “transcend time and area”…

In October, She wrote how about SM Tradition Universe (SMCU)One character led universe Much like the cinematic multiverse created by comedian giants Marvel or DC, SM’s content material is central to the technique.

In his speech final week, Lee additional commented on his imaginative and prescient for SMCU. He defined that inside SM’s Tradition Universe, “all of the ‘worldviews’ of SM artists would mix”.

He added that this “worldview, imaginative and prescient and blueprint” is one which SM has been making ready for a very long time, “with the hope that Ok-pop and Halleyau is not going to solely be the craze of a technology, however content material that’s liked all through the ages”.

“By combining blockchain and Metaverse expertise, SM’s content material will broaden into content material for all, and can transcend time and area to deliver to life this futuristic leisure age that may join by tradition.”

Lee claimed to have coined one other time period, ‘metaversal origin story’ and was “creating unique tales and worldviews. [SM’s] artist for fairly a while”.

Lee added: “All worldviews from our SM forged will come collectively in a single huge digital worldview known as the ‘Metaversal Origin Story’.

“By combining blockchain and Metaverse expertise, SM’s content material will broaden into content material for all, and can transcend time and area to deliver to life this futuristic leisure age that may join by tradition.”


He believes the so-called ‘Play2Earn’ and ‘Play2Create’ enterprise fashions will probably be a part of a brand new creator financial system, the place followers can generate income utilizing IPs offered by SMs.

Lee talked in regards to the “Play2Create period” and “Play2Earn” fashions. The founders of SM need followers to be impressed by SM content material to create their very own content material, and generate income within the course of.

He mentioned throughout his speech that “we live in a metaverse the place prosecutors can voluntarily recreate and unfold materials” and argued that, “by leisure [content] by these prosecutors, who take part as producers and make [the] The unique content material will increase”.

“The best way tradition started and advanced as we moved from an agrarian society to a extra secure financial system, sporting actions would quickly grow to be artistic actions in a P2C period.”

In February, SM Model Advertising and marketing (SMBM), a subsidiary of SM Leisure, signed a memorandum of understanding To kind what they name a “complete partnership” with cryptocurrency trade Binance to determine a world Play2Create (P2C) ecosystem.

The partnership will start within the NFT area, permitting followers to “recreate content material and merchandise within the type of sports activities, music, dance and equipment” utilizing “instruments and IPs offered throughout the e-commerce and Metaverse platforms”. Will get

SM reported in February that it might permit “customers to make a revenue in addition to get recognition for them”. [own] originality”.

In his speech at Stanford, Lee mentioned: “The Play2Earn mannequin – enjoying video games and making a living – is extra frequent in blockchain, a mannequin that’s solely the early levels of the online and metaverse”.

He continued: “Simply as tradition started and developed as we moved from an agrarian society to a extra secure financial system, sporting actions would quickly grow to be artistic actions in a P2C period.”worldwide music enterprise



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