PVR Cinemas celebrates 25 wonderful years in cinema leisure






PVR Cinemas celebrates 25 wonderful years in cinema leisure

PVR Cinemas, the biggest and most premium movie exhibition firm in India, completes 25 wonderful years in India. PVR pioneered the multiplex revolution in India in 1997 and Through the years, it has continued to enthrall cinema lovers in each a part of the nation by redefining one of the best cinema expertise for them.



To commemorate this momentous milestone, the model is launching a multi-media marketing campaign with a movie – “There’s numerous gentle on this darkness (there’s gentle on this darkness)” That includes actor Aamir Khan. The idea of the movie was taken from a client perception and the poem was written by Vineet KKN Panchi which was additional developed for the movie. The concept of ​​the movie comes from the perception of all of the feelings and experiences that the viewers goes by way of – the magic of films, the bondage and escape right into a fantasy world when the lights dim. The movie is an ideal play of sunshine and darkness, taking the viewers on a journey that is delivered to life inside our cinemas as that is the one place the place darkness performs that function. It reinforces the promise of “Extra Magic”, “Extra Recollections”, “Extra Thrill” and “Extra Happiness” to stay related as a class in addition to a model.

Commenting on the profitable journey of 25 years of PVRMr. Ajay Bijli, Chairman and Managing Director, PVR Ltd. Instructed, “We’re extraordinarily proud and very glad to have accomplished the milestone of 25 years in India. The leisure trade has advanced together with the viewers sample and PVR has lived as much as their expectations. As we proceed to have interaction shoppers meaningfully in addition to introduce them to new cinematic experiences, our focus will probably be on bringing profitable tales to the display and including pleasure and luxury to the lives of our stakeholders.”

PVR was based in 1997 with a single goal: to fully revolutionize the cinema expertise for the Indian viewers. Over the previous 25 years it has launched the newest cinematic codecs from internationally to the Indian viewers. The model has advanced with the altering instances with state-of-the-art expertise although additional massive screens, laser projection methods and immersive sound to deliver each little element of the movie to life. Pivoting seats to ship one of the best of cinema expertise, PVR has ensured an expertise that’s match for a king. It has reimagined its chef-curated Cinema F&B providing with custom-made ideas to satisfy the various preferences and selections of its discerning clientele. Via PVR Privilege, India’s main leisure loyalty program, it strives to offer its prospects with an expertise that’s distinctive to their consumption behaviour.

forwardMr. Gautam Dutta, CEO, PVR Ltd. commented, “It has been an eventful and unprecedented journey for PVR over the previous 25 years and we’re extraordinarily excited and humbled to have a good time this milestone. We want to specific our gratitude to all our associates, companions and particularly movie lovers who’ve continued to consider in us over time. Higher model recall and notion together with lasting buyer loyalty connected to our model is the results of our buyer ardour. Innovation has been our cornerstone in making a extra joyful, cinematic ambiance and offering an distinctive expertise to our patrons.”

“In fact, we might not have achieved this with out the laborious work of our workers, with out the persistence of our enterprise companions, who’re dedicated to constructing our model and serving to us redefine the leisure expertise throughout the nation. Could not” He added.



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