Ok-pop big SM Leisure kinds three way partnership with AmazeVR to provide immersive VR concert events for the Metaverse


Los Angeles-based digital actuality live performance platform AmazVR has signed a three way partnership take care of Ok-pop big SM Leisure and Studio Kwangya, SM Leisure’s new Metaverse content material manufacturing home.

Collectively they may launch a three way partnership referred to as Studio A, which will likely be based mostly in Seoul, South Korea.

The information follows AmazeVR’s $15 million funding spherical in January, which it referred to as a “imaginative and prescient for VR concert events.”

SM Leisure is without doubt one of the largest leisure firms in South Korea and has been instrumental within the world emergence of Ok-pop because the agency’s founding in 1995.

AmazeVR says it should convey its VR live performance creation instruments to Studio A JV, together with customized 3D VR digicam and stage setup, Unreal Engine-based VR VFX instruments, and AI modules to automate handbook duties.

The concert events will likely be distributed completely by way of AmazeVR’s VR Music Metaverse service and SM’s VR Metaverse service.

Lately, SM’s new lady group Espa has made its debut in each actual life and the metaverse.

SM signed a take care of Warner Data in early June 2022 and performed their first US stay present at Coachella 2022.

Different artists on SM’s roster embody NCT, Tremendous Junior, Ladies’ Technology, Shiny, EXO, Crimson Velvet, SuperM, TVXQ and BOA.

Elsewhere, AmazeVR claims it “gratuited followers this summer time” throughout a US-based VR live performance tour with Megan Thee Stallion.

A VR live performance efficiency at collaborating film theaters featured a multi-song set utilizing VR headsets.

“SM is worked up to develop our market to incorporate Metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.”

Sung-Su Lee, SM Leisure

Sung-Su Lee, CEO of SM Leisure, mentioned: “SM is worked up to develop our market to incorporate Metaverse content material for artists utilizing AmazeVR’s industry-leading VR applied sciences and proprietary live performance creation instruments.

“We have now nice curiosity on this market and we see alternative within the metaverse for our artists. AmazeVR shares the same imaginative and prescient for this subsequent technology of music.”

“Our three way partnership partnership with SM Leisure will ship mesmerizing, absolutely immersive VR concert events that includes mega Ok-pop stars.”

Steve Lee, AmazonVR

AmazVR Co-CEO Steve Lee mentioned: “Our three way partnership partnership with SM Leisure will ship mesmerizing, absolutely immersive VR concert events that includes mega Ok-pop stars.

“By no means earlier than have followers been capable of expertise their favourite artists in such an intimate and private manner. Get able to witness fascinating choreography because the music involves life with followers taking middle stage.”

“We’re thrilled with the prospect of working with SM to collaborate with Ok-pop and different Asian artists, in addition to different Asian music firms, by way of our new partnership.”

Ernest Lee, AmazonVR

AmazVR Co-CEO Ernest Lee mentioned: “We’re thrilled with the prospect of working with SM to collaborate with Ok-pop and different Asian artists, in addition to different Asian music firms, by way of our new partnership.

“They’ve influenced Ok-pop globally, uniting the music {industry} throughout the continent, and bringing distinctive and energetic performances to audiences all over the world.

“We’ll see some phenomenal VR concert events.”

worldwide music enterprise



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