Nielsen confirms that YouTube has fallen behind audio streaming within the US


Earlier this week, MBW revealed that the US report trade has undergone a historic transformation: Within the first half of this yr, for the primary time, extra music was streamed on audio platforms than video platforms on report.

in plain English, 55% The on-demand streaming performs have been hosted by the likes of Spotify, Apple Music and TIDAL – whereas 45% Had been hosted by YouTube and Vevo.

Figures from market monitor BuzzAngle: Audio streaming platform noticed 114.23 billion Stream in six months with the video platform 95.17 billion


Now Nielsen Music has launched its mid-year report on the US music market, and there is excellent news for Spotify & co. is that the information is roughly in keeping with BuzzAngle.

In keeping with Nielsen, the audio streaming platform noticed 113.6 billion Stream in six months with the video platform 95.3 billion

video stream simply elevated 28.6% 12 months after yr, information clever, with audio stream up 97.4%,

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Different essential excerpts from the Nielsen report, Which you’ll learn in full from right here:

  • Album gross sales in CD, digital and LP/vinyl declined 13.6% to 100.3 million throughout this era;
  • Digital albums remained the toughest hit, up 18.4% to 43.8m;
  • Digital Observe gross sales down 23.9% to 404.3m;
  • Total streams rose 58.7% to 208.9bn;
  • The three albums have offered over 1 million models up to now this yr (Adeles 25, Drake Views and Beyonce Lemonade), in comparison with just one million sellers presently final yr (Taylor Swift’s 1989).

Total, Nielsen is upbeat: Its total album consumption metric, which folds in downloads and streaming counterparts, says gross sales have been up 8.9% within the first half of 2016.

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