[Exclusive] Mastermind behind two-time international success to guide JYP USA

Okay-pop woman group Twice (JYP Leisure)

The newly established US department of Okay-pop powerhouse JYP Leisure can be led by the person who is essentially chargeable for the worldwide success of the label’s woman group Twice.

“Shin Hyun-kook has been tapped to assist with the US operations. He’s the chief director of one of many 4 artist administration and advertising and marketing groups and chief govt officer of JYP Three Sixty,” a JYP Leisure govt stated Tuesday night. advised the Korea Herald.

The official added that JYP USA is at present “organising workplaces in Los Angeles and New York” concurrently, and the corporate was based final month.

Whereas serving as head of JYP USA, 41-year-old Shin will proceed in his function as chief director of the workforce at JYP and CEO of JYP Three Sixty, the official stated.

Shin joined the Okay-pop powerhouse in 2015 because the chief of a brand new enterprise workforce centered on Twice.

Shin’s workforce at JYP is at present answerable for Twice and the label’s founder, Park Jin-young. Earlier than her contract expired in 2019, the workforce was additionally answerable for singer-actor Suzy. The workforce is chargeable for all features of the enterprise associated to Twice and Park, being concerned in administration, advertising and marketing and planning.

In August 2021, when the corporate launched JYP Three Sixty, a subsidiary centered on the platform enterprise, including merchandise and different IP to international fandom, Shin was appointed to the highest spot.

Trade sources stated Shin labored at By no means Music and Samsung Electronics earlier than becoming a member of JYP.

JYP based JYP USA to realize a foothold within the North American market, the place the Okay-pop base continues to broaden. The most recent transfer is the company’s try at a brand new strategic improvement that may assist JYP-managed artists to find and nurture new expertise within the area as they advance within the US market.

Final month, JYP introduced its expanded strategic partnership with Republic Data, a significant American music label owned by Common Music Group, below which the American music company will assist JYP artists together with Stray Youngsters and Itzy on the worldwide stage.

The 2 sides started working collectively in 2020 to broaden their attain within the US twice. The nine-member woman group’s third studio album, “Formulation of Love: T+O=

Twice launched their first English-language single, “The Feels”, in 2021, which debuted at quantity 83 on the Billboard Scorching 100.

Final month’s US leg of their world tour, by which the group carried out in Los Angeles, Oakland, Fort Price, Atlanta and New York, was a sell-out affair.

by Ji Yee-eun (yeeun@heraldcorp.com)

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