Excessive demand for electronics retains Roy’s audio video sturdy throughout pandemic


Roy’s Audio Video Limitless stands out as one of many few small Yellowknife companies that not solely remained open in the course of the pandemic, however skilled a surge in gross sales.

From March to October, gross sales elevated greater than 20 p.c in comparison with the identical interval final 12 months, stated proprietor Roy Williams, who has been working the YK Heart retailer for 45 years.

“(Gross sales) reached the place any enterprise would have an enormous smile on their face,” he stated with amusing. Cellphones, TVs and different electronics have been the preferred objects since March.

April Excessive, left, Lexi Steinwand, Terence Leopoldo and Claudia Cummings work in Roy’s mobile phone division, a section that makes up about half of the shop’s gross sales, stated proprietor Roy Williams.
Photograph courtesy of Roy and Maureen Williams

The uptick started quickly after the pandemic hit the NWT in late March, when most companies closed and extra individuals started working from house.

“The federal government went very properly one hundred pc house. As a retailer we equipped pc tools, cameras, microphones, headsets, which, by the best way, shortly disappeared fully from the retail panorama,” Williams stated.

He stated his store managed to keep away from shortages by planning the acquisition of his inventory and ordering objects as quickly as they turned out there.

A number of weeks later, after assembly the technical wants of home-stayed authorities and enterprise sector staff, demand started to rise amongst different Yellowknife stranded at house.

“Customers began coming looking for one other TV, a greater TV. The patron aspect in electronics takes over in an enormous manner,” Williams stated.

He attributes the rise in his buyer visitors to on-line retailers equivalent to Amazon or Finest Purchase, which have been struggling to fill orders as shortly as doable earlier than Covid as a consequence of international shortages.

“On account of that, the patron stated, ‘Oh, now we have a retailer in Yellowknife. Why do not we see what occurs if we stroll into that retailer?’ And so they walked in and so they stated, ‘Oh my god, you’ve got truly acquired these items. They’re on the wall. They’re in a field. I can take it house at this time.'”

But it surely did not essentially imply that Roy would develop in the course of the pandemic. If not for Williams’ dedication to remain open after Covid hits NWT, it may have closed like different retailers.

Within the second half of March, when many companies have been closing, Williams stated there was a push to shut the YK Heart mall, which he questioned.

“I anticipated to put off my staff and ship them house and cease doing enterprise. I waited a day or two after which proceeded to advise the owner that as I understood what the well being minister had ordered, it was not that everybody (ought to) be shut down. It was non-essential providers (which ought to be there), ”he defined.

Williams stated his store has fallen right into a grey space as as to if it was deemed important sufficient to stay open. For that, it is important as a result of it sells important communication gadgets like cellphones and cellphone subscription plans.

After a interval of back-and-forth with mall officers, they have been allowed to maintain their doorways open.

“I acquired an e-mail saying, ‘We have got a proposal: We’ll open the door, we’ll tape the place (individuals) the remainder of the mall will not, and other people can get into your retailer.’ And that is what occurred. So we have been by no means made to close down, we must always by no means have been made to close down, as a result of once more, we have been a part of what can be thought of a necessary enterprise.”

Whereas the final seven months have been largely fruitful for William’s shops, there are some difficulties of the pandemic which have affected each enterprise in a technique or one other. In Roy’s case, the GNWT has been a rule on self-isolation for anybody getting into the world.

“It price us a number of days, the place, if our staff have a funeral to go, and so they must go to Alberta, after they come again, they cannot get again to work. They must go to work for 2 weeks. Quarantined has been finished. That’s simply one thing we’ll cope with,” he defined.

Williams rubbished the notion that his success amid a troublesome COVID-19 12 months was as a consequence of any distinctive enterprise secret. As an alternative, he factors to being “extraordinarily lucky” to be a vendor of cellphones, “one of many final applied sciences … which, in at this time’s world, are nearly as important as gasoline and meals.”

He additionally thinks that his greater than 4 a long time in enterprise have been witnessed by each prospects and suppliers.

“When distribution points come up, we no less than get the popularity that we’re a big reseller for the merchandise. So we’re fortunate, now we have companies that acknowledge our throughput and care and say, ‘Yeah, we’re allocating (to you), however what? You deserve it, we will allocate some of these items to you.”



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